Who Are Promotoras?

Characterized by their servicio de corazón—service from the heart—the role of promotoras extends beyond the disease-related functions of community health and is driven by a passion for justice and equity.

A predominantly Latina women-led workforce, promotoras are puentes de la comunidad, community bridges. They are critical community partners who have a unique ability to build relationships and connect low-income and historically under-resourced communities with public health and social services information, local resources, health care, social health, education, housing and legal systems. 

Our Theory of Change

Visión y Compromiso strengthens promotora leadership. We center and amplify community driven and promotora led solutions so that promotoras can lead, earn, influence, and thrive. Our culturally-rooted training, leadership development, statewide and national organizing, employment, and advocacy expand promotoras’ self-determination, agency, earning power, and visibility across health systems, education and social services programs, and civic spaces.

Wherever a promotora thrives, entire families and communities thrive!